graphics terms explained:
If you're mystified by designer jargon, allow me to help by explaining some common terms.
"Color space" refers to the type of color your design is using. CMYK is the most common color space in print; its iniitials stand for the four colors used in process printing - cyan, magenta, yellow and black. This applies to digital printers that use toner or liquid ink as well as offset presses that use commercial ink.
RGB is the type of color display screens use; its initials represent their three base colors - red, green and blue. RGB color will NOT work in printing - it results in distorted colors. It is, however, ideal for display on websites and other digital media sources.
"Spot colors" refers to specially formulated ink colors such as those developed by Pantone, which can be used in presses or simulated digitally. This only comes up if you are having your material printed professionally. Ask your printer to help you determine the colors you need.
This is one I learned the hard way: Those nifty photos you took with your new digital camera may be the wrong resolution for your purpose. Most digicams have a default resolution set at the factory; this may be low (72-96 dpi), which will make pics unusable for printing but fine for online display; or high (300-600 dpi), which works great for print but may take ages to download.
If you haven't changed the camera's resolution since buying it (like me), check its user guide and see how to find and control the default resolution used by your camera. If your model allows it, use separate presets for low-resolution online photos and print-quality images. If you're not certain about an image's resolution, there are many software packages available that will tell you. The user guide will be either printed in the box or in PDF format; if you didn't get one with your camera, a quick Google search on its model number should turn up a link to one at the manufacturer's website.
free or dirt cheap goodies
If your budget doesn't allow for expensive stock images, you want to check out stock.xchng for lots of high-quality photos you can use in your projects absolutely free. A membership is required to download, but this is free as well and easy to set up.
Need a logo for a company and don't have a print-quality copy handy? The Brands of the World site is your friend. Thousands of vector drawings of logos both famous and obscure are avalable for download with a free membership. Just be careful to abide by the copyright laws of your area and pay attention to the terms text you have to check off each time. You can also participate in critiques of new logos from designers or submit your own for review.
Here's where I share with you my knowledge of the graphics profession, tips for better design and special goodies I uncover that you may like. Below you'll find a blog where you can leave messages, comment on my work and/or the site and interact with me and others. Suggestions? Complaints? Compliments? Bring it.
Currently, I live and work in the city of Mbabane, in the southern African nation of Swaziland. While I cannot work "on site" for US-based clients. I am expanding my capacity for remote services to clients both in the States and other countries. I have joined Guru, a website that links freelance professionals with clients seeking their services. This is in addition to my continuing affiliation with Elance, oDesk and PeoplePerHour, as well as a number of other sites which offer similar services. Watch your favorite freelancing site; you never know where I might turn up...!
Be sure to check the new information on my Contact page and update your records. The e-mail address will remain the same, but you can call me directly through my new Skype number (without any international phone charges, if you are in the USA. E-mail me to make any other contact arrangements.
Entire contents ©2013 and beyond by Matt G. Leger. All rights reserved internationally.